Sunder Aaron has lived and worked in India for the past 20+ years. Aaron is a principal with Locomotive Global Inc. (LGI), the media company he founded with its investors in 2012. LGI was acquired in 2021 by Chicken Soup for the Soul Entertainment (NASDAQ: CSSE). LGI’s primary focus is to incubate and launch new India oriented media and entertainment businesses. Its present activities in India via Locomotive Global Media, its Indian subsidiary, include content development and production, programming sales and distribution, and television broadcast and OTT platforms.
LGI has several premium scripted projects in various stages of production, financing, and development, including Rana Naidu, the Hindi language adaptation of Ray Donovan, the long running and award-winning Showtime series. The series was commissioned by Netflix India and stars Rana Daggubati and Venkatesh. Season one was released earlier this year. The show became a “smash hit” for the platform and has already been renewed for a second season.
Aaron also co-owns and manages “The Q India”, a Hindi language general entertainment television channel aimed at Young Indians, 20-30 years old. The channel is broadcast nationwide in India and has a weekly average reach of over 125 million viewers.