Gertler is executive vice president, content strategy, for HBO and HBO Max, responsible for developing cross-platform programming strategies for all HBO and Cinemax original programs. In addition, she oversees HBO and Cinemax program scheduling, promotion planning and scheduling and program planning operations.
Gertler joined HBO’s DVD distribution division in 2004 as manager, marketing, HBO Video, and promoted to director, marketing, HBO Video, in June 2006, where she developed and executed strategic business and marketing plans for the films area as well as special interest programs. She moved to London in November 2007 to serve as acting director, marketing, HBO video international, responsible for overseeing all aspects of the DVD business overseas, returning to HBO video’s headquarters in New York a year later. In January 2009, she was named vice president, product management, operations and production, for HBO Home Entertainment (formerly HBO Video), responsible for the short and long term planning and profitability of all HBO DVD and Blu Ray™ products in North America. In 2012, she was named senior vice president, program strategy and planning.
Previously, Gertler worked in the publicity department of Miramax Films, where she coordinated national publicity efforts for Miramax’s Dimension Films division. She also served as a manager, business development, at Culturefinder.com, and began her career in 1998 as an account executive at Oglivyone Worldwide, responsible for developing, executing and maintaining interactive and web site development projects for integrated strategic brand campaigns.
Gertler is currently a member of the UJA Federation of New York Emerging Leaders and Philanthropists and serves as vice chair of UJA’s Broadcast, Cable, and Film Executive Committee. In 2011, she was named a Betsy Magness Leadership Institute Fellow and a Home Media Magazine Forty Under Forty Hot List executive.
Gertler holds a BS in Human Development from Cornell University and an MBA, with emphasis in Marketing and Finance, from New York University.