As WE tv’s executive vice president of development & original programming, Gellert is responsible for developing and producing brand-defining original series’ that drive viewership, build buzz and support the network’s overall business and revenue goals, as well as finding new unscripted originals that explore personalities and relationships fueled by purpose and passion.
Gellert joined WE tv in 2012 and serves as the network’s executive in charge of production for all original series, working closely with outside production companies, creators and producers. Her vision and creativity are the fuel behind WE tv’s popular original programming slate, which are some of the most buzzed about shows in pop culture, including the Growing Up Hip Hop franchise, Braxton Family Values, Love After Lockup, Mama June: From Not to Hot, and the Marriage Boot Camp franchise.
Before joining WE tv, Gellert held various positions with ION Media Networks, RDF/Zodiak USA, truTV, Court TV, and VH1.
Gellert graduated from Northwestern University. She is a member of New York Women in Film & Television, and a founding member of the New York board of directors of Step Up Women’s Network, a non-profit to advance philanthropy and volunteerism among women in entertainment and media.