Meredith Gertler, executive vice president, content strategy and planning, HBO and HBO Max, will take centre stage at Content LA to discuss content and rollout strategy for WarnerMedia’s new streaming service, HBO Max.
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In this keynote interview Gertler will discuss the approach and strategy HBO Max are taking for content and the rollout of the new streaming service and how they fit within the ever growing and changing streaming and entertainment landscape.
Meredith Gertler, executive vice president, content strategy and planning, HBO and HBO Max
Gertler is responsible for shaping the HBO Max portfolio and developing overall content and programming strategies for HBO Max and all HBO and Cinemax streaming and on-demand platforms, and linear networks. In addition, she oversees programme and promotion scheduling for HBO Max and all HBO platforms.
Gertler joined HBO in 2004 on HBO Video’s marketing team, where she developed and executed strategic business and marketing plans for original programming on DVD. In January 2009, she was named vice president, product management, operations and production for HBO Home Entertainment, responsible for the short and long-term planning and profitability for all home entertainment product lines in North America. In 2012, she made the move to programme strategy and planning and helped craft the content planning and scheduling framework in support of the launch of the company’s HBO NOW direct-to-consumer product in 2015. Prior to HBO, Gertler worked in publicity at Miramax Films and account management at the ad agency Ogilvy & Mather.
Further speakers to be announced shortly as well as information about speed networking at Content LA.
Content LA takes place on 15 May at The Ebell of Los Angeles. This is a fantastic opportunity to hear from, meet and network with leading players from the domestic and international content business.
Don’t miss the opportunity to pitch your project live at Content LA through the US Series Copro Pitch!
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